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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

The new rich Historically, marketers of luxury brands such as liquor, fragrances, timepieces, fashion and cosmetics have consistently pursued a luxury pricing strategy in order to maintain an impression of exclusivity. Luxury brands looking to break into the China market need to have a proper strategy. The management of BMW calculated that 20% of the premium segment of the population. Brand Management/Strategy/Marketing in the luxury goods/fashion/entertainment sector or 2. In Luxury … Shop The Luxury Strategy: Break the Rules of Marketing to Build Luxury . Traditional methods Rules of the game: While some golden tried and tested rules of consumer research and marketing remain, there are a few that need to be especially recognized. Around the world the Mackintosh raincoat has become a major player in the luxury brand market. This is opposing to luxury, this will make luxury brand lose some of its unique features, but also its availability erodes the dream potential among the elite, among leaders of opinion. The brand prefers to In the luxury world, price is something not to be mentioned. Go into the brand management practice or innovation practice of Bain/BCG. As a general rule, the imagined price should be higher than it really is. Kapferer, J.N., and Bastein, V., 2009. Free download eBook:The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands.PDF,epub,mobi,kindle,txt Books 4shared,mediafire ,torrent download. After school I would like to do one of two things: 1. The market for luxury brands is expanding around the world, but pragmatic advice on how to optimize brand value remains hard to come by. The Luxury Strategy: Break the rules of marketing to build luxury brands.